How much people paid

82% of purchasers picked the cheapest option and paid the minimum payment of $2 required ($1 per application). The second largest group (8%) paid $10 per order. In the end only 0.6 % paid the full retail price of $39.95. The average price per order was $3.32.

The best day

Our best day was December 9, 2009. This day generated 18.5% of sales. Although this was not the most popular day on our site, we ended up with a 6% conversion ratio between web visitors and orders. We believe we experienced a mismatch of regular online traffic with offline traffic from an article printed in the Florida Times Union. This newspaper delivered the most motivated buyers to our site with an average price per order of $3.70, 11% higher than usual. A big thanks goes also to The Inquirer and various other online blogs that delivered a high volume of visitors to our site and made this experiment possible.

Approximate value by country

Orders were placed from 22 countries. Just for curiosity sake, we analyzed the payment amount using the per-capita GDP of the country in question to estimate the “approximate software value” for buyers from each country, using the United Stated as a base for this comparison. We use United States as a base because all payments from our e-commerce provider were converted to USD and because the majority of sales (37.36%) came from USA customers.

As you can see the approximate software value per country fluctuates from $2.39 to $119.20. Of course, we understand that these results are very speculative and do not represent a real value of the product, which is individual to each buyer. Thanks again to everyone who bought the software.

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Pay whatever you think Kingsoft Office (retail $39.95) and Kingsoft Internet Security (retail $24.95) is worth before December 14, 2009! Get a true alternative to Microsoft Office together with antivirus protection for your computer at a price you can afford. Pick your price, minimum $1 per application.

Pay what you want, starting at only $1.00. Ends Dec. 14, 2009 Click here to purchase.

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The Inquirer has published an article on the statistics of our Pay What You Want Sale. The majority of purchasers have opted for the cheapest alternative, with 87% of shoppers handing over the minimum payment of $1 per application. Just over 5% paid $10, making it the second most popular option.

Here is an excerpt from the original article:

The average price paid for Kingsoft Office and Kingsoft Internet Security was $3.32. Just over one per cent paid the full $39.95 price for Kingsoft Office, and he explained that this was the maximum amount received for any order. One thing is sure, the experiment has driven sales. Premsyl said that sales at the firm had increased by 61% in comparison with the same period last month.

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Pay what you want, starting at only $1.00. Ends Dec. 14, 2009 Click here to purchase.

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Pay what you want, starting at only $1.00. Ends Dec. 14, 2009 Click here to purchase.

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Yesterday, one of our web site visitors asked, “Can you tell me more about your Pay What You Want deal? My friend warned me that it could be a scam”. We understand, it is hard to believe that someone would offer something valuable for a price you want to pay. But it is true, this is the best deal our company has ever offered.

How does it work?

1. Click here to visit our Pay What You Want site.
2. Type in what you believe the software is worth.
3. You will end up in our shopping cart where you can finish your order. Cleverbridge is our e-commerce provider. So do not get worried that the domain name changed. It is ok, if you have any problem with your payment you can call them and they will help you out.
4. When the order is paid, you will receive an instant download and keys for the software.

Any catch?

Not really, only one small requirement: you need to pay at least $1.00 for each application (total $2.00). Our e-commerce provider charges us at least $2.00 for each transaction. They are not the bad guys, as they are answering a lot of phone calls and they pay fees from credit card companies and banks.

Can I try the software before I buy?

Sure, you can download the free trial of our applications, here. All software available on our website has been tested by our product certification team and is guaranteed to be free of any viruses or spyware.

Why are you doing this?

No, we are not a non-profit organization, we are a for-profit company with a conscience. Our goal is to create a community of individuals, and businesses, treat them with respect and provide products that are valued and appreciated. We feel that our software is already affordable, but we know that some people cannot afford it or believe that a different price should be paid. Now it is their time to be heard.

Will this last forever?

No, this social experiment will end on Monday, December 14, 2009.

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JACKSONVILLE, FL — (11/30/2009) — BinaryNow is now offering people the opportunity to pay what they want for its most popular software titles until December 14, 2009. This social experiment was originated by Radiohead, followed by many other forward-thinking artists, and perfected this year by 2D BOY and their World of Goo game. Now it is being tested on Windows productivity and Internet security software.

There is no catch, no biddings, extra charges or hidden fees. You pick your price and pay what you want, only $1 or more. More information can be found here:

http://www.binarynow.com/store/pwuw/

In a matter of minutes, you can download, install and use any of the applications that qualify for the pay what you want offer:

Kingsoft Office is a true alternative to Microsoft Office. It includes 3 applications: Writer, Spreadsheets and Presentation, all of which have a close resemblance to the familiar layout and functionality we are all use to. It uses the same format as MS Office (2000/XP/2003). Even the latest Microsoft® Office 2007 documents (.DOCX) and spreadsheet (.XLSX) are supported. The regular price is $39.95.

Kingsoft Internet Security is an advanced anti-virus and security software specifically designed for always on Internet computers. It contains anti-virus, anti-malware, a vulnerability scanner and personal firewall. Find and fix rootkits, spyware, trojans, virus and malware infections. Includes an annual subscription to real-time updates and allows installation on up to 3 computers. The regular price is $24.95

BinaryNow’s goal is to create a community of individuals, businesses, and non-profits, treat them with respect and provide products that are valued and appreciated. We feel that our software is already affordable, but we know that some people cannot afford it or believe that a different price should be paid. Now it is their time to be heard.

About BinaryNow, Inc.

BinaryNow is a multi-vendor software provider that contains essential software tools for everyday use. We have more than 10 years of experience in online software marketing, distribution, development, media and resource portal creation and are working everyday with new startup software companies as well as established vendors to bring a satisfying and positive online shopping experience to our visitors.

For more information, visit: http://www.binarynow.com/

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